The Audi Formula 1 Team has signed fintech giant Revolut as its title sponsor for when the German marque makes its championship debut in 2026.
Revolut, a British-based online bank that was valued at $45billion last year, has agreed what’s been dubbed as a “landmark” long-term agreement.
It comes ahead of Audi’s F1 debut next year, as the manufacturer will complete a full takeover of Swiss outfit Sauber.
Revolut will be more than just a traditional sponsor on Audi’s cars and equipment though, as it will also be integrated into the team’s financial operations and support fan offerings.
Team boss Jonathan Wheatley said: “With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition.
“This is more than a brand fit; it is a strategic alliance, engineered to challenge conventions in motorsport.
“From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team – delivering a seamless and engaging experience on and off the track.”
Nico Hulkenberg, Sauber
Photo by: Steven Tee / LAT Images via Getty Images
This will be Revolut’s first F1 sponsorship since its founding in 2015 and will replace Sauber’s current deal with sports betting company Stake and its associated streaming platform Kick.
Revolut CEO Nik Storonsky said: “This is a monumental partnership for Revolut and the future Audi F1 Team.
“We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport.
“As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport.
“With a shared outlook, global ambition and relentless drive for progress, this partnership will define what’s possible in Formula 1.”
Audi will make its F1 debut during the first year of the new technical regulations, which include a bigger focus on electric energy.
The German manufacturer is operating its power units department out of its Neuburg plant in Germany, with other locations in Hinwil, Switzerland and Oxfordshire, England.
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